Bold typography. Mathematical grid system. Asymmetric composition. Zero decoration.
PRIMARY / SECONDARY GROUP (gap-0, border-l-0)
COLOR BLOCK BUTTONS — hover inverts to black + white
STANDALONE PRIMARY
Color Block Invasion: hover flips entire bg. Snap transition-none. Active inverts to white bg.
Grid-aligned typographic content
Rational form and function
Mathematical precision in every stroke
The grid is the message
Structure defines communication
Typography as architecture
The typeface is not decoration — it is architecture. Every letterform carries structural weight equal to any grid line or color block.
12 columns. Asymmetric splits. Every element snaps to the grid with mathematical precision. Deviation is not a design choice — it is an error.
Red, blue, yellow. These are not decorations. They are signals. A red block means urgency. A black block means authority. Never use color arbitrarily.
No shadows. No gradients. No rounded corners. No blur. If it cannot be explained functionally, it does not exist in Swiss Poster design.